The social media and community space is transitioning from a nice thing to do to an operational discipline across teams/groups/the organization. That transition is actually pretty difficult and disruptive because it requires cultural, leadership, strategy, workflow, and operational changes. However, it is critical if organizations don’t want to have their social efforts isolated from everything else, which doesn’t work very well anyway. The other thing that this transition requires is a common framework for the different competencies involved to give everyone has a common taxonomy and visual for thinking about all the issues included in being ’social’.
I developed the Community Maturity Model to help people and organizations make sense of the complexity of what socializing their organization means. This model is the basis for how Jim Storer and I are categorizing content and conversations at The Community Roundtable. It’s a good tool to discuss the issues related to community management, a good structure for benchmarking and tracking operational improvements, and a great framework for training or certification.The competencies laid out in the model are:
- Strategy
- Leadership
- Culture
- Community Management
- Content & Programming
- Policy & Governance
- Tools
- Measurement
Michael Chin (who, as an aside, really gets the culture of the social media world) from KickApps invited me to share my thinking today in a webinar – I’m grateful for his support but also for getting me to put my thinking together in a cogent slide deck. You can find the recording at the KickApps blog but the slides are below.
Cross-posted from The Social Organization
{ 3 trackbacks }
{ 8 comments… read them below or add one }
Thanks for the great presentation. Wanted to get in the 50% opportunity but lost the address. Any possibility of sending it o me?
Hi Tom – Thanks for stopping by! Just sign up for our mailing list before June 1st and you’ll be entered in the drawing for the 50% off membership offer. You can sign up here:
http://community-roundtable.com/kickapps.html
Best – Jim
Great deck! Like the maturity model. I think this underlines the scale of the problem for many corporates (having come from IBM!), that they often sit to the left and side of the maturity model as command and control mentatlity worked really well up to this point, but going forward will work less and less well (discuss!?) as the world changes far more rapidly than it did in the past.
Kevin Aires
Director – DIgital Experience
George P. Johnson
Experience Marketing
Follow me on Twitter: @kevinaires
I liked the “Who are your cheeseheads?” quote. Next time I’m building a VIP community, I might just have to call them that!
I like the connotation of cheeseheads because it implies a loyalty to the brand/cause/mission that is so unshakable that they will do really ridiculous things for it and while that might not be the vibe of all communities, that is the goal of VIP groups.
Hi, I’ve been trying to leave a comment but no luck so far.
Last year I have been working on an E-Business Maturity Model and have performed the first comprehensive benchmark in the Netherlands. Recently I have been participating in an articel on Enterprise 2.0 in the organization: from growth model to succesfactors (dutch only on http://www.maxx-online.nl).
As a spinoff, I am working on a Enterprise Social Media Maturity Model (ESM3). The draft is on Flickr if you are interested: http://www.flickr.com/photos/39343729@N03/.
Key differences with your model are growth stages and number of categories which have an effect on driving Social Media within the Enterprise. Next week a post on the topic (hopefully also in English).
Very interested in your feedback.
Hi Rachel, as promised a draft version of my maturity model (in english) on:
http://www.e-business-benchmark.com/blog/enterprise-social-media-maturity-model-esm3.
Cheers Rachel, just added as a ref to a preso on my current project.
Russell