Comments on: Cheeseheads

By: Jmk21blue

Jmk21blue — Mon, 02 Aug 2010 02:16:11 +0000

Should I wear my Cheesehead to an away game? I am going to the Packers at Chiefs preseason game in KC and was wonder if it was in bad taste to wear my Cheesehead not in Lambeau.

By: How to find a community’s cheeseheads when they aren’t wearing foam hats « Dark Matter Matters

Tue, 15 Jun 2010 12:22:21 +0000

[...] a fantastic blog post, written last fall by a colleague of Ken’s named Rachel Happe, entitled Cheeseheads. The post, which appears on The Community Roundtable website, explains in more detail the concept [...]

By: Why Companies Should Leverage The Community Roundtable | a thousand cuts :: adam cohen's blog

Mon, 03 May 2010 19:56:26 +0000

[...] As companies look at branded and non-branded, public and private, enterprise and customer-facing community platforms and decisions, TheCR provides a highly concentrated armament of resources and network of peers for support. Rosetta, my agency has been a partner from early on due to the complement to our own value proposition, and as Rachel describes it, I’m a self-professed “Cheesehead.” [...]

By: cheeseheads

cheeseheads — Wed, 07 Apr 2010 02:28:51 +0000

[...] CheeseheadsWhy cheeseheads? I like the visual image from that term and the conceptual implication the visual [...]

By: Being Thankful

Being Thankful — Wed, 25 Nov 2009 17:05:00 +0000

[...] the Boston area who join us for our #TheCRLive lunches (see the #TheCRLive Twitter List) and some cheeseheads and others who have reached out to us, given us their time and advice, or encouraged us – [...]

By: The Marketing Hot Seat: Rachel Happe | a thousand cuts :: adam cohen's blog

Fri, 20 Nov 2009 02:34:00 +0000

[...] and packaging the best of the resulting interactions and media for re-use. We will identify our cheeseheads and promote them. Roughly, our marketing spend will look like [...]

By: Adam Cohen

Adam Cohen — Fri, 25 Sep 2009 11:58:10 +0000

Very honored to be included – not to mention be in the same pool with the talented Mr. Peplau. Thanks for the mention and please keep up the great work!

By: Lin Dantonio

Lin Dantonio — Thu, 24 Sep 2009 14:45:27 +0000

Congrats Derak and Adam

By: Rachel Happe

Rachel Happe — Wed, 23 Sep 2009 15:48:00 +0000

Hi Gia -

I think if we get anywhere close to that level of participation at our companies, we’d be doing really well!

Which does get me on the tangent of what do The Packers do really, really well? Years of investment and regularly scheduled events. Competitive environment. Clothing. Regional pride. Old school app community (i.e. tailgating and other events that happen around their core product). Distribution to a bigger audience. Face paint. I’m creating a nice metaphor here although I think we’ve got a ways to go until companies offer corporate colored face paint

Thanks for stopping by and commenting. Go Pats!!! (sorry, not from WI!)

By: Gia Lyons

Gia Lyons — Wed, 23 Sep 2009 15:18:44 +0000

I’m an honorary Cheesehead from living near Milwaukee for most of the ’90s. I’ll ALWAYS be a Packer Backer, but I’m loving Favre with the Vikings this year.

Now, on to the topic.

You totally nailed it by associating “Cheesehead” with your community MVPs and advocates. I’ve never experienced elsewhere the passion and tight community that Packer supporters exhibit in my life. Donning the green and gold and cheering for the Lambeau boys instantly gives you entree into the community and makes you feel like you belong, regardless of whatever else you are or do.