@TheCR Quick Chat with Michael Brito

by Jim Storer on September 22, 2009

I found Michael Brito (@britopian) through a mention on Twitter. He’d written a blog post called “Social Media Marketing Will Soon Become a Commodity Skill Set” and it somehow found it’s way into my stream. I agreed with the premise and let Michael know on Twitter. We had a back and forth and before long I asked him to join me for a podcast. We spoke a couple days later the the rest is history (captured on this podcast for your enjoyment).

We talked about listening and responding via social networks, humanizing brands and what happens when those humans move on and finally talked about the blog post that originally brought us together. It was a great chat – I hope you enjoy it!

Download this podcast (17mb/18 minutes)

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  • I really enjoyed the discussion of personal brand vs. professional representation and how to navigate that line. Especially interesting was the discussion of whether brands to 'rent' a personal brand, as it were, and the implications of doing so.

    I also really liked Michael's point about monitoring with the expectation of acting on that monitoring in some way - it's a theme that came up in the #socialmedia chat with Ken Burbary yesterday. It takes a lot of human resources to monitor which is a barrier already - but even more resources to do something about it so serious social media monitoring has to be planned and thoughtful.
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