I’ve been friends with Aaron since he and I were on the team together at Shared Insights. We worked on community projects like “We Are Smarter than Me” and traveled the country recording podcasts with industry rockstars. It was a bit odd interviewing Aaron since we’d tag-teamed so many interviews in the past, but we muddled through. 
On the podcast, Aaron shares more about Powered, including how their “four super powers” – Strategy, Content, Measurement and Platform – support communities for clients like Radio Shack, Sony, HP and Atkins. We dug into content and measurement in detail, exploring how companies should think about these important facets of community building.
We also talked about Aaron’s role as an evangelist (or the Kevin Bacon of social media as Adam Cohen noted) and what best practices he’s picked up along the way. Given Aaron’s success and influence this is must-listen stuff. He’s humble of course, but shares a lot of nuggets about the secrets to his success.
Download this podcast (22 minutes/19.8mb)
