I’ve been friends with Aaron since he and I were on the team together at Shared Insights. We worked on community projects like “We Are Smarter than Me” and traveled the country recording podcasts with industry rockstars. It was a bit odd interviewing Aaron since we’d tag-teamed so many interviews in the past, but we muddled through. 
On the podcast, Aaron shares more about Powered, including how their “four super powers” – Strategy, Content, Measurement and Platform – support communities for clients like Radio Shack, Sony, HP and Atkins. We dug into content and measurement in detail, exploring how companies should think about these important facets of community building.
We also talked about Aaron’s role as an evangelist (or the Kevin Bacon of social media as Adam Cohen noted) and what best practices he’s picked up along the way. Given Aaron’s success and influence this is must-listen stuff. He’s humble of course, but shares a lot of nuggets about the secrets to his success.
Download this podcast (22 minutes/19.8mb)
{ 3 comments… read them below or add one }
Thanks for this opportunity. Definitely one of the more fun interviews I’ve done (in spite of it being a little weird given our past history of partnering to interview other folks). I love the content that you and Rachel are creating over at The Community Roundtable. What a great service for anyone interested in getting the most out of their community!
Best,
Aaron | @aaronstrout
Any chance that we can get you to put these on iTunes as podcasts? I’d love to be able to subscribe and have appear on my iPod instead having to download them each time. The process of getting them on iTunes using a Feedburner feed is a breeze.
Thanks for the nudge Dawn. All set and I’ll put “subscribe via iTunes” links on all the podcasts to make sure folks know they can do it.