A peer network for community managers and social media practitioners.
From the monthly archives:
I ran across this quote today and it reflects something that I’ve been thinking a lot about over the past few years, namely how to encourage specific activities within communities without explicitly telling people what to do.
Control is not discipline. You do not confine people with a highway. But by making highways, you multiply the [...]
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The way we currently think about community management – for the most part – is a role played by someone managing a set of relationships often mediated by an online destination. One of the reasons Jim and I started The Community Roundtable is that we saw it emerging as a career path for many and [...]
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Alicia Staley (@stales) pointed me to the following post on the Wego Health community. While the topic of the post was about communicating as a community manager in a health community, the post was full of some pretty complex topics:
Balancing consistency of ‘voice’ with the needs of various groups
Facilitating conflict
Choosing between different communications channels and [...]
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Two things recently got me thinking about using measurement and metrics. The first was a post by Bertrand Duperrin who pointed out that just because we don’t want to or don’t measure something doesn’t mean that it can’t or shouldn’t be measured and that every business goal, hard and soft, has an appropriate way to [...]
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I was very fortunate to both be asked by Gilbane to moderate a panel on conversations and to have a group of really experienced community managers participate in the panel. I was joined on the panel by Chris Howe, Director of Global Online Marketing at Avid; Naomi Marr, until recently Director of Web Marketing [...]
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I’ve seen a couple of blog posts recently which made the point that we should never let up and that now is the time to push harder than ever. Andrew Hemingway wrote about how community managers need to do the same thing all weekend that they do during the week and Chris Brogan talked about [...]
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