From the monthly archives:
TweetMost community managers know that the discipline has worth (i.e. significance) – our experience shows us that communities without community managers are much more likely to die off, go off track, become thorny stews, or get so insular that they can’t grow or evolve. For sponsoring organizations who want something fairly specific to result in [...]
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TweetThis is not our idea but we think Jeremiah Owyang is on to something with his call for a Community Manager Appreciation Day. Community Managers have tough and often under-appreciated responsibilities. They are the glue that often keeps a community from going off the deep end, metaphorically speaking. They are the person who offers and [...]
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TweetWe recently had a member call on Hiring for Community Management and also discussed the topic at last week’s #TheCRLive. It’s a hot topic for a variety of reasons. There is growing interest in the field and growing demand for community managers. Our members’ had some additional perspectives: Community an social media management job descriptions [...]
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TweetWe’ve seen the community management discipline mature over the past year – both in terms of how well it’s understood and in the recognition by companies that their social initiatives are more successful if they have a dedicated community manager. Demand for community management skills has also steadily increased to the point where we are [...]
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TweetThere is a lot of chatter in social media and online community circles about how social initiatives lead to increased transparency – and some of that is definitely true. Customers and the public can find out a lot more about what others think about a company’s products and service than ever before. However, I don’t [...]
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