A peer network for community managers and social media practitioners.
From the monthly archives:
A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong. Communities – done well – can drive a lot of specific business outcomes in a sustainable way while reducing the long-term costs. And for [...]
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One of the most enjoyable and gratifying moments of being a community manager is when members of the community start to step up, create content, proactively initiate something, build relationships with people they’ve discovered, and feel comfortable enough to show more of their personalities. This is all emergent behavior that as a community manager you [...]
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I am not the first, nor will I be the last to equate community management to parenting. Connie Bensen made the analogy and recently Simon Phillips wrote a post You Teach What You Accept that got at a similar behavior modeling aspect of community management. It’s a very apt analogy and it is a good [...]
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Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve. There is no playbook that has the ‘right’ and ‘wrong’ ways to encourage engagement and what works for some communities is completely wrong for others. In this respect having [...]
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If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with [...]
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