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Conversations with Community Managers (Episode #8) – Jodi Gersh, Gannett Company

by Jim Storer on May 20, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Episode #8 features Jodi Gersh, Social Media Content Manager at the Gannett Company, where she helps Gannett’s 80+ newspapers and 20+ TV stations with their social media needs and strategies.
Highlights include:
  • Meshing “old school” journalism with new media channels
  • How Gannett coordinates social media learnings and tactics among more than 100 separate entities.
  • The importance of internal communications in keeping employees at all levels- and in all markets- engaged in using social media, including the use of “old school” methods like email
  • Upcoming trends: you guessed it, location and mobile
  • Melding “citizen journalism” with professional investigative journalism

Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

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