The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Episode #10 features Lisa Beatty, “Chief Jane Advocate” for Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community.
Podcast highlights include:
- Running a community that is a hybrid of centrally-produced and controlled content, and more self-moderated forums
- The relationship between a community about brands and the brands themselves, including the need to comply with disclosure guidelines, and how to include the brands as part of the community (with examples from the Mayo Clinic and General Motors)
- Approaching community monetization without ads, with approaches such as sponsored content and access to community members for private conversations
- The challenges of managing a community including people at different stages of their lives (age, careers, parenthood, etc)
- Reconciling running a brand-focused community with a career as an advertising executive, as Beatty does
Download this episode.
Subscribe to this podcast series.
MUSIC CREDIT: “Bleuacide” by graphiqsgroove.
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