The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Episode #11 features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors.
Podcast highlights include:
- The effective use of video for social media content a B2B setting
- While the technical audience for B2B social media is strong, the real growth is expected in the business-level audience
- The intersection of social media and traditional marketing; including calls to action as a crucial part of engagement
- Measurement- tying awareness building measurements such as share of voice and sentiment to traffic generation
- Blogs are very powerful tools for capturing people’s attention (still!)
- The effectiveness of feeding ideas to bloggers and other influencers to keep a constant flow of external content
- Determining whether or not to have separate subject channels for separate audience to maintain high levels of relevance, interest and engagement, while maintaining control over the overall content direction
- Internal culture; the value of support from the top
Download this episode.
Subscribe to this podcast series.
MUSIC CREDIT: “Bleuacide” by graphiqsgroove.
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