Advancing the Business of Community
From the monthly archives:
TweetDon’t know Burr Settles? He’s the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 among a few friends has [...]
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TweetWhen we originally developed the Community Maturity Model, we thought of it as a tool that organizations of all sizes could use in creating a baseline understanding of where they were on the path to becoming a ‘social’ organization. Additionally, it was designed to provide organizations with a general roadmap of the competencies and milestones [...]
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TweetCommunities are funny, organic, and slightly unpredictable organisms. When they are robust and successful, they are amazingly powerful ways to communicate, collaborate, and produce results that can change the fundamental economic dynamics of a company and a market. Why? Communities incorporate economic exernalities that don’t show up on corporate spreadsheets (except very generally as ‘goodwill’), [...]
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