TweetSocial media and enterprise 2.0 are largely thought of separately these days, in large part because social media primarily affects communications and relationships with constituent groups outside of the organization and enterprise 2.0 addresses collaboration and innovation behind the firewall. In reality, organizations will find that by doing one they must address the other. Why? [...]
TweetIt is an exciting time to be working in community management. Why? Because while the role has been around for a while, it is getting a lot more attention lately and it is becoming a strategic differentiator for executives and companies that do it well. Another positive trend is that there is growing recognition that [...]
TweetWe had the pleasure of having Gail Moody-Byrd, Sr. Director of SAP Global Ecosystem Marketing, join TheCR Network members this week to share how she thinks of the relationship between SAP’s core communities, their social media outposts – Twitter, Facebook, YouTube, LinkedIn, Flickr, & SlideShare, and SAP’s presence in traditional media sites. Unlike many organizations, [...]
