From the monthly archives:
TweetWould you invest your money without the support of someone who understands the current marketplace, knows where trends seem to be heading and what strategy will be best to maximize that investment? Many of us wouldn’t. And yet companies are often throwing open the door to community initiatives without having someone in place that can [...]
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TweetAt The Community Roundtable we’ve been talking about social media and online communities for a long time. So long that sometimes we forget how fast business is moving and how many different stages of understanding this still emergent industry is in. I was reminded of this while watching the live stream coming out of SAP [...]
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Tweet I was lucky enough to read and review Deborah’s Ng’s book Online Community Management for Dummies. This book is a great go-to resource for both aspiring and practicing community managers and it’s earned a spot on my office bookshelf. Deborah nails it and I recommend this book for a few reasons: It’s comprehensive Deborah [...]
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Tweet We get great speakers on our member Roundtable calls for TheCR Network and they all speak wonderfully about their area of expertise. But one hour is not really long enough to get to know them better. So we’re starting a new series where we ask them 3 questions. Not about their expertise necessarily but [...]
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TweetLast week, Mark Bonchek, senior vice president of communities and networks at Sears Holdings, led a roundtable discussion with TheCR Network members on using the principles of network-centric warfare to steer large-scale change in community management. At first glance, it seems like a big leap from military engagement to community management, but the lessons are [...]
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TweetThis article was originally published in last week’s TheCR News: When we think of the day to day and the year to year of what community management is, we think of Groundhog Day. Not the actual event, where a furry creature tells us if winter will last or not…no we mean the movie starring Bill Murray. [...]
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