A peer network for community managers and social media practitioners.
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While The Community Roundtable is primarily a peer and educational network for community and social media managers, we have been asked by various customers to help them with internal education, advisory services, and feedback on their social strategies. We have provided two primary types of services in this regard:
Structured workshops for senior managers, executives, and [...]
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Community management is emerging as a critical discipline for managing social initiatives. From those focused on marketing, to those focused on support, collaboration, knowledge management, human resource development and innovation, community managers are the glue that hold it all together. Yet, most organizations are just beginning to understand how to incorporate community management into their [...]
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A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong. Communities – done well – can drive a lot of specific business outcomes in a sustainable way while reducing the long-term costs. And for [...]
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One of the most enjoyable and gratifying moments of being a community manager is when members of the community start to step up, create content, proactively initiate something, build relationships with people they’ve discovered, and feel comfortable enough to show more of their personalities. This is all emergent behavior that as a community manager you [...]
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I am not the first, nor will I be the last to equate community management to parenting. Connie Bensen made the analogy and recently Simon Phillips wrote a post You Teach What You Accept that got at a similar behavior modeling aspect of community management. It’s a very apt analogy and it is a good [...]
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Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve. There is no playbook that has the ‘right’ and ‘wrong’ ways to encourage engagement and what works for some communities is completely wrong for others. In this respect having [...]
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If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with [...]
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Most community managers know that the discipline has worth (i.e. significance) – our experience shows us that communities without community managers are much more likely to die off, go off track, become thorny stews, or get so insular that they can’t grow or evolve. For sponsoring organizations who want something fairly specific to result in [...]
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This is not our idea but we think Jeremiah Owyang is on to something with his call for a Community Manager Appreciation Day. Community Managers have tough and often under-appreciated responsibilities. They are the glue that often keeps a community from going off the deep end, metaphorically speaking. They are the person who offers and [...]
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We recently had a member call on Hiring for Community Management and also discussed the topic at last week’s #TheCRLive. It’s a hot topic for a variety of reasons. There is growing interest in the field and growing demand for community managers. Our members’ had some additional perspectives:
Community an social media management job descriptions vary [...]
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