Advancing the Business of Community
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TweetWe had an excellent member call late last year with John Stepper of Deustche Bank who is working on a training course to help employees manage their reputation inside the organization. This conversation about influence and reputation is very active on the social web but taking that inside the enterprise puts a unique filter on [...]
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TweetWe have seen quite a change in the market for community managers over the last few years. When we started TheCR, community managers were largely isolated and working by themselves or on very small teams. Back in early 2010, we spoke with TheCR Network members about hiring social media and community pros and there was [...]
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TweetOver the last decade we’ve all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it’s less compelling to the user. The UX is particularly important in communications and social technologies because there are many other ways to [...]
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TweetWhen we started The Community Roundtable in early 2009, community management was not yet a mainstream concept and social business was barely used as a term. A lot has changed in a relatively short amount of time. A majority of organizations now understand that this new way of doing business, enabled by social technologies, also [...]
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TweetThere are a wide variety of events and conferences of interest to community leaders these days – from those explicitly focused on community management to those focused on social media, communications, specific tools, functional processes, or on digital content – but there are very few events that speak to senior managers who own the social [...]
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TweetExecutives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things happen. Most executives do this by creating a plan and [...]
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TweetDepending on where you sit, the social business and online community trend can be seen in many different ways – there is a huge range of how and where it is applied and a lot of different people involved. However, the one thing that ties many of us who are interested in communities together is [...]
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TweetAltimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information – collected from a range of companies – on how to set up internal governance processes and provides a rich analysis of social media crisis. Altimeter’s research went well beyond what currently exists [...]
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TweetIn the social space we talk a lot about relationships: Finding them, developing them, keeping them. But what about leaving them? People don’t much like talking about the end of things because it often feels like a reflection of our own adequacy or value, which in turn makes us treat the process awkwardly. Relationships, however, [...]
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TweetCommunity management is increasing in importance as organizations realize that a new management discipline is required to effectively participate in and get value out of online social environments. As interest in the field has expanded, The Community Roundtable has grown – more members, more products, and more partnerships. It’s an exciting time for us and [...]
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