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TweetWhen we started The Community Roundtable in early 2009, community management was not yet a mainstream concept and social business was barely used as a term. A lot has changed in a relatively short amount of time. A majority of organizations now understand that this new way of doing business, enabled by social technologies, also [...]
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TweetThere are a wide variety of events and conferences of interest to community leaders these days – from those explicitly focused on community management to those focused on social media, communications, specific tools, functional processes, or on digital content – but there are very few events that speak to senior managers who own the social [...]
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TweetExecutives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things happen. Most executives do this by creating a plan and [...]
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TweetDepending on where you sit, the social business and online community trend can be seen in many different ways – there is a huge range of how and where it is applied and a lot of different people involved. However, the one thing that ties many of us who are interested in communities together is [...]
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TweetAltimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information – collected from a range of companies – on how to set up internal governance processes and provides a rich analysis of social media crisis. Altimeter’s research went well beyond what currently exists [...]
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TweetIn the social space we talk a lot about relationships: Finding them, developing them, keeping them. But what about leaving them? People don’t much like talking about the end of things because it often feels like a reflection of our own adequacy or value, which in turn makes us treat the process awkwardly. Relationships, however, [...]
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TweetCommunity management is increasing in importance as organizations realize that a new management discipline is required to effectively participate in and get value out of online social environments. As interest in the field has expanded, The Community Roundtable has grown – more members, more products, and more partnerships. It’s an exciting time for us and [...]
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TweetThere are a lot of posts about reducing the barriers to engagement and participation in online communities so that you attract more members. There is nothing inherently wrong with that statement – it is a great goal. However, how you set up your participation and membership process (or if you have a formal ‘membership’ at [...]
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TweetWe’ve been messing about in Google+ for the last few weeks and, like many, trying to figure out where it fits in the social media ecosystem, how it is different, why we would use it vs. other platforms, and its implications for community management. There have been a lot of posts about Google+ so we [...]
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TweetWe will be at the Enterprise 2.0 conference this week – speaking, socializing, and listening to some great case studies. But more than that, the Enterprise 2.0 conference is a great milestone for us – we launched The Community Roundtable two years ago in Boston at the event. Today, I am on the conference advisory [...]
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