The 2011 State of Community Management

Best Practices from Community, Social Media, & Social Business Practitioners

Last year social business came of age as organizations got serious about executing in a new, more interactive and collaborative way. These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment.  Community management is a critical element of managing networked environments effectively.

Members of TheCR Network work in over 60 companies ranging in size from SAP, PerkinElmer, Aetna, Allstate, CSC, & EMC to smaller ones like EDR, IDC, Isis Parenting, and GHY – providing a rich range of experiences and perspectives to share and we are grateful to them for their participation, questions, suggestions, and willingness to share. You’ll hear their collective voice in The State of Community Management and it comprises everything we learned with them over the course of 2010.

We would like to thank our sponsors – Acquia, Enterprise 2.0, Farland Group, Igloo Software, Moxie Software, Rosetta, and Social Media Today – who made it possible to widely distribute the report .

Please contact us if you are interested in becoming a member of TheCR Network.

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