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case study

Don’t know Burr Settles? He’s the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 among a few friends has [...]

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It is always much easier to say than to do and it takes time and regular recalibration to make sure you are doing what you are recommending to others. In the ‘social’ space particularly, a lot of the recommendations seem like good common sense: be as honest and transparent as possible, listen to your customers, [...]

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