Posts tagged as:

Enterprise 2.0

The Secret Sauce of Communities

by Rachel Happe on February 25, 2010

A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong.  Communities – done well – can drive a lot of specific business outcomes in a sustainable way while reducing the long-term costs. And for [...]

{ 1 comment }

What Online Communities Will Expose in 2010

by Rachel Happe on January 4, 2010

There is a lot of chatter in social media and online community circles about how social initiatives lead to increased transparency – and some of that is definitely true.  Customers and the public can find out a lot more about what others think about a company’s products and service than ever before. However, I don’t [...]

{ 4 comments }

@TheCR Quick Chat w/ Stewart Mader

by Jim Storer on October 22, 2009

Rachel sat down with Stewart Mader (blog/Twitter), the author of Wikipatterns and a recognized expert on technology adoption, to talk about the concept of social software pilots.
Initially, Michael Idinopulos wrote a post called “Enterprise 2.0: Skip the Pilot” which sparked quite a conversation in the blogosphere. In this Quick Chat, Rachel and Stewart explore how [...]

{ 0 comments }

Thoughts on the Emerging Discipline of Community Management

by Rachel Happe on October 1, 2009

Dion Hinchcliffe and Dennis Howlett – both well known and respected enterprise IT voices and ZDNet bloggers – have recently highlighted community management as an important piece of corporate evolution.  Dion’s piece, Community Management: The ‘essential’ capability of successful Enterprise 2.0 efforts, brings up a number of great points:

The critical nature of the role [...]

{ 6 comments }