A peer network for community managers and social media practitioners.
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A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong. Communities – done well – can drive a lot of specific business outcomes in a sustainable way while reducing the long-term costs. And for [...]
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The way we currently think about community management – for the most part – is a role played by someone managing a set of relationships often mediated by an online destination. One of the reasons Jim and I started The Community Roundtable is that we saw it emerging as a career path for many and [...]
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This Community Maturity Model is a framework for understanding and addressing the eight core competencies required to operationalize ’social’ within organizations. The eight competencies are:
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