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TweetThe Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Episode #9 features Dave Olson, Marketing Director for [...]

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Measure, But Measure Wisely

by Rachel Happe on December 9, 2009

TweetTwo things recently got me thinking about using measurement and metrics.  The first was a post by Bertrand Duperrin who pointed out that just because we don’t want to or don’t measure something doesn’t mean that it can’t or shouldn’t be measured and that every business goal, hard and soft, has an appropriate way to [...]

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Tweet I’ve been friends with Aaron since he and I were on the team together at Shared Insights. We worked on community projects like “We Are Smarter than Me” and traveled the country recording podcasts with industry rockstars. It was a bit odd interviewing Aaron since we’d tag-teamed so many interviews in the past, but [...]

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Tweet Rachel and I had a chance to sit down with David Alston from Radian6 last week. I first met David at a Social Media Breakfast in Boston and was inspired by how he looks at the way marketing (and the role of the CMO) is changing as social media and community become more prevalent [...]

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TweetWhile Rachel and I spend a lot of our time working with Community Roundtable members to help them be successful community managers, we also want to make sure some of what we do gives back to folks that aren’t members yet, but still want to stay on top of the latest trends/issues in community management. [...]

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