Posts tagged as:

metrics

Measure, But Measure Wisely

by Rachel Happe on December 9, 2009

Two things recently got me thinking about using measurement and metrics.  The first was a post by Bertrand Duperrin who pointed out that just because we don’t want to or don’t measure something doesn’t mean that it can’t or shouldn’t be measured and that every business goal, hard and soft, has an appropriate way to [...]

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I’ve been friends with Aaron since he and I were on the team together at Shared Insights. We worked on community projects like “We Are Smarter than Me” and traveled the country recording podcasts with industry rockstars. It was a bit odd interviewing Aaron since we’d tag-teamed so many interviews in the past, but [...]

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Rachel and I had a chance to sit down with David Alston from Radian6 last week. I first met David at a Social Media Breakfast in Boston and was inspired by how he looks at the way marketing (and the role of the CMO) is changing as social media and community become more prevalent in [...]

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While Rachel and I spend a lot of our time working with Community Roundtable members to help them be successful community managers, we also want to make sure some of what we do gives back to folks that aren’t members yet, but still want to stay on top of the latest trends/issues in community management.
With [...]

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