Advancing the Business of Community
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TweetEvery time a customer submits a question or answers a question in a support forum they are creating value for an enterprise. Every time an influencer with no direct economic ties to an organization, mentions a product to someone they are creating value for the enterprise. Every day, for large enterprises, there are millions of [...]
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TweetMost community managers know that the discipline has worth (i.e. significance) – our experience shows us that communities without community managers are much more likely to die off, go off track, become thorny stews, or get so insular that they can’t grow or evolve. For sponsoring organizations who want something fairly specific to result in [...]
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