Posts tagged as:

Strategy

Conversations with Community Managers – Alex Plant (NetApp)

by Jim Storer on June 10, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Episode #11 features Alex Plant, head of social [...]

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Conversations with Community Managers – Lisa Beatty (Jane Nation)

by Jim Storer on June 3, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Episode #10 features Lisa Beatty, “Chief Jane [...]

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Conversations with Community Managers (Episode #8) – Jodi Gersh, Gannett Company

by Jim Storer on May 20, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Episode #8 features Jodi Gersh, Social Media [...]

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The Fish & The Sharks

by Rachel Happe on May 14, 2010

Last week was full of fascinating conversations at the Social Media & Community 2.0 Strategies conference and the MarketingProfs B2B Forum and I’m just starting to digest it all but one of the concepts that really hit home for me was Adam Zawel‘s analogy for community members.  He noted that in most communities there are [...]

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Conversations with Community Managers (Episode #7) – Brian Simpson, Roger Smith Hotel

by Jim Storer on May 13, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our sixth episode features Brian Simpson, Director [...]

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Conversations with Community Managers (Episode #5) – Shwen Gwee: Social Pharma

by Jim Storer on April 29, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our fifth episode is an interview Shwen [...]

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Conversations with Community Managers (Episode #4) – Rachel Happe, TheCR

by Jim Storer on April 22, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our third episode features an interview with [...]

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Conversations with Community Managers (Episode #3) – Ryan Paugh, Brazen Careerist

by Jim Storer on April 15, 2010

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our third episode features an interview with [...]

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Relationship Inflation and the Role of Communities

by Rachel Happe on March 29, 2010

Umair Haque wrote a very thought provoking post The Social Media Bubble for the Harvard Business Review where he talked about social media’s inflationary effect on relationships and with it the devolution of the value we can expect from them. He argues that while we may have a lot more relationships, they are very superficial. [...]

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The Secret Sauce of Communities

by Rachel Happe on February 25, 2010

A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong.  Communities – done well – can drive a lot of specific business outcomes in a sustainable way while reducing the long-term costs. And for [...]

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